Buffalo Outdoors Workwear® Marketing
I’ve created a variety of digital marketing content for Park Avenue Wholesale’s workwear brand, Buffalo Outdoors Workwear, including email marketing that showcases newly arrived products, sales, and the launch of the collaboration with the NFL (see Buffalo Outdoors x NFL section). Similar content was created for the Buffalo Outdoors’ social channels, including Instagram and Facebook. I also worked with the Director of Marketing to brainstorm ideas on how to increase followers + engagement, and ran an online giveaway that increased our Instagram followers by 32%.
Various email marketing (above fold) / 2023-2025
Buffalo Outdoors social graphics / 2023-2025
various excerpts from official Style Guide / 2024
screenshots of website redesign / 2024
I also worked closely with web manager to refresh and revamp our website in anticipation for even more online traffic/order volume with acquisition of our NFL license. I started by mapping out each page template in Adobe Photoshop, then exporting all elements and handing off to Web Manager for building. I assisted with HTML/CSS (as needed) and provided updates to the Director of Marketing during each step in the process. I provided feedback to the Web Manager to make sure website stayed within guidelines of the Buffalo Outdoors branding. Using a timeline tracker, we stayed on schedule for launch date of mid June 2024, before the Buffalo Outdoors x NFL launch date in July 2024.