I had a part in every aspect of the line, from the initial conception of ideas for garments to the final launch in stores across the U.S. (Buffalo Outdoors Workwear is carried in almost every major truck stop across the nation, including Love’s, Pilot Flying-J, and TA.) I was the main Production Designer on the project as well as worked on the marketing to advertise (style decks, social media posts, etc.). I also assisted in shooting the photography for our website, BuffaloOutoorsWorkwear.com, and other e-Commerce platforms. I was the main editor for the website imagery as well as our BuffaloOutdoorsWorkwear.com lifestyle photography.

In our second lifestyle photoshoot for the NFL line, I was the sole creative director for the shoot, scouting the location, worked directly with the photographer to communicate the proper shots we needed, organized the models, hand-selected and organized the pieces we wanted to showcase, and kept the shoot on a proper schedule. The goal of the second shoot was to highlight several new pieces for the spring line.